If you’ve ever wondered how Korean celebrities always have that sleek, ultra-smooth, glossy glass hair, there’s one brand that consistently shows up behind the scenes: UNOVE, Korea’s No.1 bestselling haircare brand for multiple years in a row.

Loved by beauty editors, K-drama hairstylists, and salon professionals, UNOVE has built its reputation on high-concentration protein technology – the same proteins used in professional hair clinics to repair damaged hair from the inside out.

Unlike many brands that only coat the surface of your hair, UNOVE uses hydrolysed micro-proteins that are small enough to penetrate the cuticle. This means they actually fill in the gaps and cracks caused by bleaching, heat, perms, colouring, and UV damage.

The result? Stronger hair, smoother cuticles, reduced breakage, and that signature Korean glass hair shine.

Here’s a run-through of their bestselling products:

Silk Hair Oil Tender Bloom – Korea’s Cult-Favourite Shine Oil

This hair oil is basically glass hair in a bottle.

Why it’s so iconic:

• Packed with 28 different proteins + amino acids + nutrients
• Uses penetrating proteins to strengthen hair internally
• Seals cracked cuticles to reduce frizz and split ends
• Adds mirror-like shine without heaviness or greasiness
• Protects the hair fibre from environmental damage

It wraps each strand in a smoothing “protein film” that instantly makes hair look healthier. If your hair looks dull, frizzy, puffy, or fried, this is a game changer.

Deep Damage Treatment EX – Tender Bloom (The Viral Protein Mask)

This is UNOVE’s intensive damage-repair treatment, and it’s one of the strongest protein masks in Korean beauty.

What makes it special:

• Formulated with 36 types of proteins, keratin, and cuticle-repair nutrients
• Clinically shown to reduce visible damage after just 3 uses
• Increases protein levels in the hair by up to 3000%
• Repairs structural weakness from colouring, bleaching, or chemical treatments
• Restores elasticity so hair bends without snapping
• Works in 1–2 minutes, so it’s quick but extremely effective

If your hair feels gummy when wet, breaks easily, or has that straw-like texture… this mask is essentially rehab for damaged hair.

Deep Damage Repair Shampoo – Gentle, Sulfate-Free, and Strengthening

This shampoo balances gentle cleansing with deep repair – perfect for oily scalps and dry ends.

Key details:

• Sulfate-free, so it won’t strip your scalp barrier
• Infused with UNOVE’s signature protein complex
• Deep cleans while maintaining moisture
• Clinically shown to reduce scalp oil by about 70%
• Helps the scalp stay fresh and clean for longer
• Strengthens each wash instead of drying it out

If your hair gets greasy quickly but your ends are dry, this gives you the best of both worlds.

Water Ampoule Leave-In Treatment – Lightweight but Powerful

This is one of UNOVE’s most innovative formulas. It feels like water, but performs like a high-end salon ampoule.

Why it’s incredible:

• Ultra-light texture that instantly absorbs
• Increases protein binding inside the hair shaft by 175%
• Repairs damage from inside the fibre, not just the surface
• Strengthens weak hair prone to breakage
• Leaves a soft, bouncy, hydrated finish
• Perfect for fine, thin, or easily weighed-down hair

If heavy treatments make your hair limp, this is the perfect alternative.

Heat Guard Leave-In Treatment – A Must For Heat Styling

This is the styling essential you don’t skip if you’re using hot tools.

What it does:

• Shields hair from high-temperature damage
• Prevents protein breakage when using straighteners/curlers
• Adds softness and shine while protecting
• Keeps hair sleek after styling
• Strengthens the strands over time

Great for anyone who blow-dries or styles regularly!

Why UNOVE Dominates the Korean Haircare Market

UNOVE stands out because:

• It uses salon-grade proteins, not cosmetic fillers.
• The formulas are scientifically tested, not just trend-driven.
• The textures are lightweight, so hair stays bouncy, not greasy.
• The results are both instant AND long-term.
• It works exceptionally well on damaged, bleached, dry, frizzy, or brittle hair – which is why it’s a favourite among stylists working with K-drama actresses and idols.

If you’ve been wanting that smooth, glossy K-beauty hair moment, UNOVE is the closest thing to a salon treatment you can get at home – and it’s exclusively available in the UK at Skin Cupid!