CHWI

CHWI is a Korean fragrance brand inspired by the country’s nature, heritage, and forgotten local memories. Each scent captures a distinct moment – like walking through a bamboo forest, discovering a hidden temple, or breathing in sea-swept mugwort – offering an olfactory journey into Korea’s most authentic experiences. With thoughtful details such as perfume caps shaped like palanquins from the Joseon Dynasty, CHWI blends cultural storytelling with artistic perfumery to create scents that feel both timeless and deeply rooted in place.

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