Florasis (花西子) is the Hangzhou makeup brand that turned Chinese craft into cosmetics. The name comes from the West Lake and a classical poem comparing it to Xi Shi, one of the four great beauties of ancient China. The products carry that through: lipsticks carved in relief, powders and palettes patterned after Miao silverware, and formulas built around floral ingredients. It is makeup designed to be kept on the dressing table rather than hidden in a drawer.