As one of the largest K-beauty retailers, we get a front-row seat to what people actually repurchase – not just what goes viral. So for this Best of K-Beauty in 2025 blog series, we’re revealing the top 3 bestsellers in every skincare category, based entirely on real customer data.

We’re starting with one of the most competitive and essential steps in any Korean skincare routine: oil cleansers.

Oil cleansing is a staple in K-beauty for a reason. A good oil cleanser doesn’t just remove makeup – it dissolves sunscreen, excess sebum, and pore-clogging buildup while keeping the skin barrier intact. Here are the three oil cleansers you bought the most this year.

No.3 – ANUA Heartleaf Pore Control Cleansing Oil

A long-time favourite that continues to hold its ground, ANUA’s Heartleaf Pore Control Cleansing Oil is loved for its thin, slippery texture that glides effortlessly across the skin. It’s designed to unclog pores, dissolve excess oil, and smooth skin texture, making it especially popular with those prone to congestion.

That said, it does contain fragrance and multiple oils and esters, so it may not be ideal if your skin is extremely sensitive or reactive. But for many skin types, it’s a reliable, effective everyday oil cleanser that delivers consistent results.

Best for: Normal to combination skin, mild congestion
Not ideal for: Very sensitive or fragrance-reactive skin

No.2 – BEPLAIN Mung Bean Cleansing Oil

A newer launch that quickly became a bestseller, BEPLAIN’s Mung Bean Cleansing Oil was formulated specifically with sensitive skin in mind. It’s completely fragrance-free, ultra-minimal, and focused on calming, barrier support, and low irritation.

Despite its gentle nature, it still removes makeup, SPF, and daily buildup effectively, without leaving the skin feeling stripped or tight. This balance of performance and gentleness is exactly why it’s become a go-to for people with reactive, sensitised, or compromised skin barriers.

Best for: Sensitive, reactive, post-treatment skin
Why it stands out: Effective cleansing with minimal irritation

No.1 – MA:NYO Pure Cleansing Oil

The undisputed classic –  and your most-purchased oil cleanser of 2025! MANYO’s Pure Cleansing Oil has been topping charts in Korea for years, and since launching at Skin Cupid, it’s consistently sold out, again and again. This is a powerhouse oil cleanser known for its ability to break down heavy makeup, waterproof sunscreen, and stubborn buildup with ease.

Its rich blend of oils delivers deep cleansing, but it does come with a caveat: it contains essential oils and fragrance allergens, and the texture is noticeably richer than the others. That makes it less suitable for sensitive skin – but perfect for those who want maximum cleansing performance.

Best for: Dry, resilient skin; heavy makeup wearers
Not ideal for: Sensitive or fragrance-reactive skin

Which One Should You Choose?

• Go for ANUA if you want a lightweight, pore-clearing oil cleanser that feels elegant on the skin.
• Choose BEPLAIN if your skin is sensitive, reactive, or barrier-impaired and you want a no-nonsense, calming cleanse.
• Pick MA:NYO if you wear heavy makeup or sunscreen and want the most effective oil cleanser possible – and your skin can handle it.
  
  

This is just the first category in our Best of K-Beauty 2025 series – and if this list proves anything, it’s that when it comes to oil cleansing, results always win over hype.