Subscription box 
Your bag is empty
Posted: 05 August 2026
6 Minute ReadSay hello to Florasis, our newest C-Beauty love
By the West Lake in Hangzhou, where mist settles over the water the way it has for a thousand years of poetry and painting, a Chinese beauty brand was born in 2017: makeup that tells a story as carefully as it perfects a complexion. That brand is Florasis, and it has just landed at Skin Cupid.
You've probably seen the lipstick, engraved bullet and all, gone viral on TikTok. That's a fair introduction. It's only the beginning.
Florasis draws its visual language directly from the misty, poem-worthy scenery of Hangzhou's West Lake.
Introducing Florasis
a C-beauty brand built on Eastern craft, not just Eastern branding
Florasis (in Chinese, 花西子, Huaxizi) takes its name from a poem by the Song dynasty poet Su Dongpo, who compared the West Lake to Xi Shi, one of the four legendary beauties of ancient China. It is the whole premise of the brand: makeup as a genuine extension of Chinese art, craft and botanical wisdom, rather than an aesthetic borrowed for a limited-edition box.
Florasis's global campaigns have long been fronted by model and actress Du Juan, whose polished, eastern-vintage beauty suits the brand's culturally themed collections. She isn't a household name in the UK, and that's the point: Du Juan represents a distinctly Chinese idea of elegance, not a face borrowed from Western celebrity culture.
It's also, genuinely, a TikTok phenomenon. Florasis first broke through in China on Douyin with a lipstick engraved with scenes lifted from Chinese relief sculpture, the kind of craft usually reserved for temple carvings. That product, now the Blooming Rouge Love Lock Lipstick, is one of our four hero picks below, and it's exactly as covetable in person as on your For You page.
The Story Behind The Brand
why Florasis packaging looks like it belongs in a museum
Florasis's formulas draw on Traditional Chinese Medicine and classical beauty recipes, with peony, "the king of flowers," alongside calendula, marigold and pearl powder, chosen for heritage as much as skin benefit. What makes the brand distinctive, though, is that packaging is never just decoration: eyeshadow pans are engraved with Chinese myths and folk tales, and compact shapes sometimes echo natural forms like a lotus leaf. Take the Floral Engraving Phoenix Makeup Palette, one of our hero picks below, its engraving depicting the myth of birds paying homage to the phoenix, a lovely detail to spot the first time you open the compact.
"Every carved detail on a Florasis product is trying to tell you something. It just happens to also be a very good lipstick."
The Florasis Edit
what makes Florasis iconic: four hero products to know
Each of these has its own formula story, its own design detail and its own piece of folklore behind it. Tap any card to shop.
Florasis Blomming love lock lipstick The lipstick you carry like a love letter
Formula
Formula
Soft matte, buildable colour built around peony seed oil and jojoba oil, so it conditions lips rather than sitting on top of them.
DesignEach bullet is engraved with a scene from a Chinese love story, made with a master locksmith and inspired by the 5,000-year-old tradition of Love Locks.
Why it's a giftPositioned as a symbol of enduring love, this is a strong pick for anniversaries, Valentine's Day or any gift that should feel considered.
£42.00
Shop now ›
Florasis PHOENIX MAKEUP PALETTE One palette, four uses, one ancient myth
Formula
Formula
Nine talc-free shades that work across eyes, cheeks, contour and highlight, infused with peony, calendula and pearl powder for a skincare-meets-makeup feel.
DesignThe engraving honours the myth in which all birds pay homage to the phoenix, a graceful "did you know" detail every time you open the compact.
Good to knowAward-winning: Received an Allure Beauty Expert Award. Note some shades in this range contain carmine, so it is not universally vegan.
£58.00
Shop now ›
Florasis jade setting powder The everyday hero that fits in your handbag
Formula
Formula
Built on a golden 1:9 oil-absorbing to light-diffusing particle ratio, with X-COAT technology on each particle for sweat- and moisture-resistant wear.
DesignFinished in jade nephrite and silk protein powder for a breathable, featherlight feel. The compact sits just 2cm tall, so it travels easily.
Good to knowTalc-free and non-comedogenic, with white waterlily and blackcurrant leaf extracts. This is the practical, everyday counterpart to Florasis's more ornate pieces.
£34.00
Shop now ›
Florasis SERUM TOUCH FOUNDATION Beauty reveals itself from within
Formula
Formula
A serum-like, second-skin texture enriched with peony and lotus floral extracts, built for a natural, buildable medium coverage rather than a heavy mask-like finish.
DesignThe bottle takes its cue from the Chinese art of inside-painted snuff bottles, vessels decorated both inside and out, a fitting nod for a formula that works from the inside of your base.
Good to knowWaterproof and sweat-resistant film-forming technology, available across seven shades from fair to deep, cruelty-free.
£47.00
Shop now ›
In-Store Experience
get an elegant makeover with Florasis, by a celebrity makeup artist
For three days only, Skin Cupid is hosting an in-store Florasis makeup service led by a celebrity makeup artist. Slots are limited and redeemable, so if you have ever wanted to see Florasis's Eastern-inspired colour philosophy applied to your own face by a professional, this is the moment.
How it works:
- Book a redeemable slot online in advance via skincupid.co.uk.
- A £42 booking fee covers a 45 to 50 minute full-look service.
- Your session includes skin prep using Florasis skincare, followed by a complete makeup look.
Good to know:
- Redemption happens same-day, in-store, in a single transaction.
- If the products used come to more than your £42 fee, the difference is payable. Unused fee value is not refunded as cash.
- Spend £55 or more on the day and you will also qualify for the free brush kit gift with purchase above.
- Cancellations require 24 hours' notice.
frequently asked questions
What is Florasis?
Florasis is a Chinese colour cosmetics brand founded in 2017 by the West Lake in Hangzhou. It is known for makeup that pairs traditional Eastern craftsmanship, such as hand-engraved lipstick bullets and mythology-inspired compact designs, with botanical formulas built on ingredients like peony, lotus and pearl powder.
Is Florasis a C-beauty or K-beauty brand?
Florasis is a C-beauty (Chinese beauty) brand rather than a K-beauty (Korean beauty) brand. It draws on Chinese aesthetic traditions and Traditional Chinese Medicine-inspired botanicals, which is a slightly different lane to the Korean skincare-led approach most Skin Cupid shoppers know us for, and a lovely one to explore alongside it.
Why are Florasis products so intricately designed?
Florasis treats packaging as storytelling rather than decoration. Lipstick bullets are engraved with scenes from Chinese folklore, eyeshadow palettes reference myths such as All Birds Pay Homage to the Phoenix, and compact shapes are sometimes modelled on natural forms like a lotus leaf. The engravings draw on Chinese relief carving traditions.
Is Florasis cruelty-free and vegan?
Florasis products sold at Skin Cupid are cruelty-free. They are not universally vegan: some shades within the Floral Engraving Phoenix Makeup Palette range contain carmine, a cochineal-derived colourant, so check the shade-specific ingredient list if you avoid animal-derived ingredients.
How does the Florasis Love Lock Lipstick work?
The Blooming Rouge Love Lock Lipstick has a keyhole-shaped end. Pressing it firmly until it clicks releases and extends the engraved bullet for application. The design is inspired by the Chinese tradition of Love Locks, created in collaboration with a master locksmith.
How do I book the Florasis in-store makeup service at Skin Cupid?
The Florasis in-store makeup service runs 21 to 23 August, Friday to Sunday, 12pm to 6pm. Slots are booked online in advance via skincupid.co.uk for a £42 fee, which is redeemed against a 45 to 50 minute full-look service on the day, including skin prep and a complete makeup application.
About the publisher
Skin Cupid
Skin Cupid is the UK's leading destination for authentic Korean and Asian skincare. Founded in 2020, we've spent five years curating, testing and demystifying Asian beauty for the Western market, with a community of 2M+ followers and a flagship store in central London. Our editorial team works directly with brand founders and product specialists to bring you guidance you can trust.