Skin Cupid is delighted to officially announce our exclusive partnership with MA:NYO, one of Korea’s most trusted, award-winning skincare brands. A long-standing favourite among both consumers and industry professionals, MA:NYO has built its reputation on formulas that are gentle, effective, and deeply rooted in skin health science.

Named for the Korean word for “sorceress”, MA:NYO likens its approach to a kind of modern-day witchcraft: transforming compromised complexions by combining naturally derived ingredients with high-performance actives. At the heart of the brand is its 10-Ups philosophy, which targets 10 key indicators of skin health — including tone, softness, hydration, clarity, and barrier strength — rather than chasing quick-fix results.

MA:NYO is particularly renowned for its use of fermented ingredients and probiotics, a cornerstone of Korean skincare that helps strengthen the skin barrier and improve long-term resilience. Paired with clean, low-irritation formulations suitable even for sensitive skin, this thoughtful approach has earned the brand dozens of prestigious beauty awards since its founding in 2012 – and a devoted global following.

Below, we spotlight some of MA:NYO’s most iconic products, each exemplifying the brand’s commitment to gentle efficacy and skin-first innovation, to help you decide which deserves a place in your routine!

Pure Cleansing Oil

MA:NYO’s star product is the Pure Cleansing Oil, which combines 14 different plant-derived oils into a blackhead-busting, grime-fighting cleanser that has won 17 awards and sold more than 20 million units since it came to market. 

Key to its effectiveness is a rich concentration of Soybean Oil, which contains bioactive compounds called saponins that bind to both water and oil and help to lift away various impurities on the skin, as well as Rice Bran Oil, which has a gentle exfoliating effect to enhance skin brightness and moisture retention capabilities. Studies have shown that it reduces the number of blackheads on the skin by 58%*, as well as 57% of excess sebum.** 

Consumers at home in Korea have responded to the thorough cleansing it provides, combined with its ability to gently draw blackheads out of pores and brighten skin tone, driving this product to the top spot in the Cleansing Oil category at major Korea-local beauty retailer Olive Young’s beauty awards for 4 years in a row,*** and earning it the title of Korea’s no. 1 cleansing oil.****

Bifida Biome Complex Ampoule

Another standout MA:NYO product is the Bifida Biome Complex Ampoule, a showcase for the brand’s exclusive blend of 5 fermented pro- and postbiotics that work to balance the skin’s microbiome, ensuring the complexion’s natural moisture barrier is resilient against external aggressors like pollution and dirt, while also helping to keep essential moisture within the skin. Especially ideal for complexions prone to irritation and dryness, as well as skin showing signs of ageing, this ampoule is representative of one of the fundamental tenets of Korean skincare: keep the skin barrier strong and healthy first, and all other improvements will follow!

Galac Niacin 3.0 Essence

The brand is also famed for its Galac Niacin 3.0 Essence, the third-generation, ultra-concentrated form of a beloved brightening treatment that combines Niacinamide, to fade pigmentation and balance skin tone, with Galactomyces Ferment Filtrate, a byproduct of the sake fermentation process that helps to moisturise, protect, and increase skin radiance. The formula also features Glutathione, an ingredient whose popularity is on the rise thanks to its powerful antioxidant and skin-brightening properties.

Galactomy Enzyme Peeling Gel

Our final highlight is MA:NYO’s Galactomy Enzyme Peeling Gel, a gentle alternative to scrubs or BHA-infused chemical exfoliants that utilises fruit-derived enzymes (including Papain, from the papaya fruit) and natural Cellulose particles to slough away dead skin cells and leave your complexion smoother, brighter, and better able to retain moisture. With 94.44% natural ingredients, as well as a host of humectants and barrier-boosting compounds such as Aquaxyl and Allantoin, it’s the ideal choice for skin that’s prone to both congestion and irritation. 

*According to results obtained in clinical trials conducted by P&K Skin Research Center Co., Ltd., from 18-19 June 2025, involving 21 adults aged between 20 and 59.

**According to results obtained in clinical trials conducted by P&K Skin Research Center Co., Ltd., from 9 July-4 August 2025, involving 20 female adults aged between 20 and 59.

***Between 2022 and 2025. 

****Based on Kantar Worldpanel Division Beauty Panel Study, cleansing oil category, Korea, Jan–Dec 2022, in terms of sales volume. Data Collection Period: From June 20, 2022 to June 15, 2025. Panel Size: 11,000 Korean women aged 15 to 65 (excluding small towns and Jeju Island), based only on purchases made for personal use.