BENTON

Skincare line Benton was created after its founders watched the movie The Curious Case of Benjamin Button, in which Brad Pitt’s character lives his life backwards - from old age to infancy - but his love interest, Daisy, lives her life in the normal fashion. Could the characters have been together if Daisy had found a way to live backwards, too? Thus Benton was born, with its tagline “Take a journey back in time with Benton”. Rather than using harsh chemicals and invasive procedures to turn back the clock however, Benton focuses on the untapped potential of natural ingredients. Their pared-down, environmentally-friendly formulas are matched by minimal, fully recyclable packaging.